A TXT record is text in free, human-readable form, that is associated with an Internet domain as a DNS record for one purpose or other. The most common use of a TXT record is to add your website to an online search engine or to an analytics platform, that provides information about the targeted traffic to your web site. Setting up this type of a record functions as confirmation that you're the domain name owner and they'll provide the content you should include as the value when you create the record. Another purpose of a TXT record is to verify that an e mail message is sent by the domain owner and from a trusted web server - this is the so-called SPF protection, which helps prevent any electronic address created under your domain name to be forged and unauthorized individuals to send junk mail making it appear like it was sent from your own mailbox. You could include any other information which you want to be associated with your domain address in a TXT record as well.